PRMD ( Pyramid) Music was a Sweden-United States independent, electronic music record label and music publisher well known for releasing house music records, Extended play, and . The label was home to artists such as Avicii, Cazzette, and Syn Cole.
PRMD's main headquarters was located in Stockholm, and was also home to its four recording studios and video production facilities. PRMD also had an additional location in New York City headed by the record label's Chief operating officer Victor Lee.
In 2014, PRMD signed a music publishing deal with Imagem. This meant that any song released on PRMD's discography would, therefore, grant Imagem full, joint ownership to the rights.
In 2015, PRMD began to include non-Electronic music genres such as Hip-hop and Indie dance to its discography. It was part of Pournouri's shift away from releasing "four-to-the-floor beats played festival stages", and to reflect Pournouri and the label's attention towards hip hop.
In 2017, Pournouri founded "Self Made": a two-month long music competition contest for aspiring and unsigned artists that would be aired on Kanal 5 (Swedish TV channel). The winner would land a "50-50 record deal with the... and 225,000 Swedish krona (equivalent to 25,000 US dollars) in prize money." Frida Elsa won the competition and released a total of three singles on the label, including her most recent one called "Luxury"
The label's final release was Vincent'
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